Retailers Turn to an Unusual Source for New SKUs

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SOURCE:  inc.com  |  SAMUEL EDWARDS

Though the desire for new products is nothing new, retailers have found some innovative ways to source these SKUs.

Retailers, whether they’re small boutique shops or big-box stores, are always on the lookout for new SKUs (stock keeping units) and products to sell. Keeping relevant and updated products on the shelf can often play a key role in helping a retailer connect with customers and bring in consistent revenue over a long period of time.

Though this desire for new products is nothing new, retailers have found some innovative ways to source these SKUs.

Choosing Which Products to Sell

Whether a retailer is looking at an individual SKU or an entire new product line, it has to think about a variety of issues. Generally speaking, retailers also interact with an array of sources and supply partners to figure out what can be sold in the stores.

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